Understanding the mind set of today’s buyers and sellers is critical for today’s Realtor. Fully comprehending why a person wants to sell or buy a home is a key factor in the relationship a real estate agent builds with their clients. For many, homeownership is the pinnacle of the American Dream so it is important to explore the values behind owning a home.
Renowned psychotherapist Dr. Robi Ludwig partnered with Coldwell Banker Real Estate to survey 2,100 American adults, exploring how they feel about the future of homeownership. The results show that even amidst the economic conditions of today, Americans are still very positive about wanting to own a home.